Hello! I’m a creative leader, brand storyteller, and content strategist.
I’ve partnered with businesses through major growth phases, helping them stay true to who they are at the core while staying on top of the market.
I’m not your typical content marketer; I go beyond writing clever copy.
Whether it’s developing a cohesive brand and message, designing a user- landing page that attracts high-quality leads, or launching a multi-channel digital campaign, I’m your go-to creative person to make it happen.
MISUMI USA
2022 – Current
MISUMI USA is a subsidiary of MISUMI Global, a one-stop shop for custom and configurable mechanical parts. I support MISUMI in becoming a go-to resource for technical content, product education, and engineerings tools that help cut down on design time. I worked on managing multi-channel campaigns, revamping a blog and social media strategy, directed the design and developing of web pages, and managed LinkedIn ads.
Freelance
2020 – 2023
During the pandemic, I decided to take a step back from the typical 9-5 and get hands-on experience running my own business. I continued to work with previous employer on blog and SEO projects, as well as took on clients for both content strategy and execution, as well as 1:1 coaching for marketing and creative professionals.
ShipBob
2019 - 2021
Agency Life
2012 - 2019
ShipBob is a leader in direct-to-consumer fulfillment. During my time at ShipBob, I was a jack of all trades. I took the lead on email marketing, social media, case studies and blog content. Working at ShipBob provided experience working in a fast-paced, tech-leading environment. Our marketing team was small and mighty, surpassing KPIs and hitting out goals year-after-year.
I started my career working for multiple creative agencies: Streng Design, Cubicle Ninjas, and Red Caffeine. Working for agencies early on in my career gave me the confidence to work directly with clients. I learned how to manage multiple projects, manage my time effectively, and get hands-on experience in a wide range of marketing tactics: content writing, email marketing, social media management, graphic design, UX/UI, and much more.
Shannon Callarman epitomizes the concept of team and how one person can have an impact across an entire company. She practices what she preaches with her positive mentality by taking action by leading cultural committees and creating initiatives from scratch. Her collaborative approach allowed us to operate as a team much larger than we actually were and have fun while doing it.
- Casey Armstrong, CMO of ShipBob
“Shannon has a strong background in creative storytelling, content marketing, and understanding audiences. She taps into tools that aren't always given space in corporate leadership spaces, allowing people to find their own inner wisdom and discovery. Too often, leaders focus the spotlight on themselves, but Shannon has a unique gift for creating space for the project, the team, and individuals to learn and grow—what ultimately contributes to their success.”
- Sarah Peck, Founder and CEO of Startup Pregnant
"Shannon has a knack for using emotional intelligence and storytelling to drive action. I watched Shannon make hard decisions as a leader and a manager, but her ability to listen, emphasize, and show compassion has shown that emotional intelligence in a leader and their employees is what helps a business tackle challenges and achieve excellence. "