Company Culture: Core Values Are a Waste of Time

It’s great to see more companies developing core values with their teams. Core values define what your company and employees commonly believe in. They demonstrate how your company will make decisions, how you’ll hire, and how you’ll grow.

But many times, core values are hung on a wall only to be read and not acted upon. Core values do not work unless they are put into action.

In order for core values to function, they must have an action plan.

Here’s how to put your core values into action:

  • Share core values with candidates during the hire process

  • Implement your core values within your review process; keep people accountable for living up to these values

  • Call employees or team members out if their actions go against the company’s values

  • Choose customers / clients who also share your common values

  • Use them as a guide to make hard people decisions

Don’t write words and phrases like “integrity”, “work-life balance”, ”excellence” on a piece of paper and expect the company culture that you want. Act on them. Live them.