Mission: To create more space for wonder.


I'm Shannon Callarman. 

One of my favorite memories growing up was when my mom would bring home white hardcover blank books. Together, she would doodle pictures and I’d write storylines. One of them was about my “crazy classmates” in third grade. I wrote a small poem about each of them. I still remember how much joy filled the room when they heard their name in a story.

Stories connect us.

Stories also help us make sense of the world. My greatest strength is writing, so it’s only natural I use my passion for words to help better connect me to people in this big and noisy world. In business, we have 30 seconds to make a good impression. The world is full of visuals to make fast connections; that doesn’t mean words don’t play a tremendous role in the way we attract an audience. I help people and companies find authenticity through strong positioning and messaging to identify their purpose and unique position in the marketplace.

I love to write, cook, and inspire

Outside the typical 9-5, I’m writing ghost stories, cooking in the kitchen, and having coffee (or a glass of wine) with talented and interesting people who inspire me.